Saturday, 18 December 2010

Areal View of Patanjali Food and Herbal Park

Components of PFHPL

The Patanjali Food and Herbal Park Limited comprises of four main components as explained below.

Aggregation of the raw material for processing from farm proximity Collection Centers (CCs) - For the processing and manufacturing units, assured supply of processable input in the larger part of year is one on the key success factor. Backward linkages for collection and procurement of processable and perishable food products at optimum prices round the year would be made possible through establishing the procurement centers nearby the villages where the raw material is being produced. Five such CCs are established in the PFHPL. In addition, ten Mobile Collection Centers (MCC) supported by mobile collection vans are also supporting hand for the benefits of farmers. These CCs are well connected to Primary Processing Centers (PPC) and generally are at approximate 15-25 km of the PPC.

2. Mobile Collection Center (MCCs) – At some of these places appropriate land could not be purchased by the SPV, hence to tap the opportunity Mobile Collection Centers are being planned at locations where there is huge production and arrival of fruits and vegetables in certain part of the year. Mobile collection vans visiting the area in the peak seasons have been planned. However at a later stage, the SPV would purchase land on suitable locations based on the learning’s from the initial operations to set up permanent CC's at some of the MCC locations. Till that time these MCC would directly be linked to the CPC and PPC as described in the coming chapters.

3. Primary Processing Centers (PPCs) - After the collection, the raw produce will go to the respective Primary Processing Centers (PPC) where primary processing like sorting, grading, cleaning, washing, peeling etc. will be done. Each PPC is planned at a strategic location which is well connected and supported by CCs and MCCs.

4. Central Processing Center (CPCs) - The Central Processing Center (CPC) is the hub of all processing units wherein material procured at CCs and primary processed at PPC will be collected for final value addition by the processing units. The information related to different project components like the CPC, PPCs and the CCs will be covered in order of their raw material procurement and all what will be the product mix tentatively. MCC and Mobile Collection Vans have to support the collection of seasonal production in the remote areas.

Empowering Agro-economy and healthy practices

Parampujya Swami Ramdev ji and Acharya Balkrishna ji materialized his emotions and vision of creating healthy and wealthy India and World, on the blessed land next to the holy Ganges was built in 1932 by the scholarly erudite and God realized Param Pujya Swami Kripalu Dev Ji Maharaj known as Kripalu Bagh Ashram. Concomitant with this noble struggle, Swami Kripalu Dev Ji along with another great spiritualist Swami Shraddhanand, who was the founder of the pure and chaste Hindus traditions of the “GURUKUL KANGRI”, organized a movement of rejuvenation of pristine Indian ancient traditions and renaissance of its glorious and hoary past whereby the country, its religion and all related aspects, covered by the gathering dust of centuries neglect, were rediscovered and extolled.

Saint Shri Kripalu Dev Ji Maharaj was succeeded by his illustrious disciple Pujya Swami Shri Shankar Dev Ji Maharaj, well conversant with Vedic knowledge and an ardent advocate of noble human values. Swami ji founded the Divya Yog Mandir Trust in 1995 along with his group of disciples; yet another Philanthropist Pujya Swami Ram Dev Ji Maharaj who has dedicated his presence to augments the haloed traditions of the trust based on selfless service and dedicated quest for excellence in education, vedic learning and promotion of nationalism; he is joined by an energetic soul with an intense spirit of service along with Acharya Shri Balkrishan Ji, also a great spiritualist and great scholar of Ayurved and an established name in Vedic philosophy. 

From the last 15 years the organizations headed by Parampujya Swami Ramdev ji Maharaj and Parampujya Acharya Balkrishna ji Maharaj like Divya Yog Mandir Trust, Patanjali Yogpeeth etc are engaged in the human welfare at a massive scale. The alleviation of human sufferings at health levels are being tackled here through Yog, Ayurved, Yagyopathy, Naturopathy, Jadi-buti, healthy eating and lifestyle in a combination of these. The organizations have gone a step further that is to serve the community only organic food including fruits, vegetables and milk. In this endeavor, following activities and research efforts were carried out;
  •   Production of herbal medicines, herbal foods, herbal cosmetics, food grains, vegetables, fruits and fodder for dairy cattle with less use of chemical fertilizers, insecticides, fungicides, herbicides, weedicides etc. and working with energies which in nature create and maintain life. 
  •   Promotion of Animal husbandry and dairy cattle;
    o Utilization of dung and urine. The dung mixed with herbal wastes (after extraction) converted into organic manure by using various methods like Nadep compost, cow pat pit, vermi-compost, decomposing by use of culture and supplementing with bone meal oil seed cake, green manuring. Urine and flour wash collected in pits for use as spray material or mixed with irrigation water.
    o The breed improvement with indigenous and exotic germplasm.
    o Undertaking research on cow bye products such as urine, dung, milk, butter, ghee etc. In order to use these for larger benefits of human welfare and also on skin colour's association with milk and other products for medicinal purposes. 
    o Research on cattle diseases using herbal ayurvedic preparations and promotion of health and production of the animals. A laboratory was planned to carry out this work.  
    o Management of dairy cattle using traditional and modern knowledge sources
    o Development of a technology to produce male or female in a desired ratio. This will employ "Punswan Kriya" principle.
  •   Standardization of Organic farming techniques and development of standards for organically produced food items.
  •  Study and research associated with Organic Agriculture, Cow-Urine, Nature and Environment in addition to the study and research in Yog and Ayurved at the research centre of Institution.
  •  Establishing India as the strongest Economic and Cultural power in the world to provide an atmosphere for every citizen of the world to live with pride for realization of dream of healthy, strong, prosperous and advanced India, far from caste, creed, class, religion, region, corruption and violence by employment generation, growth of poor’s etc.
  • Research on vegetables, fruits, herbs and medicinal plants are carried out. The information about medicinal properties of plants will be made available to farmers on a non-profit basis. Farmers will be informed & educated about cultivation of medicinal plants. Seminars, symposium etc. on broad basis will also be organized. 

Direct Linkage with Farmers by Primary Processing, Collection and Mobile Collection Centres

Backward linkage of Patanjali Food and Herbal Park is based on Hub and Spoke model. The Spokes are collection and mobile collection centers (CC & MCCs) which act as consolidation points for the PFHPPL. The hub for collection and mobile collection centers are primary processing centers (PPC) whereon material to be primary processed to send it to CPC. 


 PPC 1. Prahaladpur-8.49 acres
  MCC1: Bahadarabad MCC2: Laksar
 PPC 2. Daudpur Haji: -1.09 acres
  CC1: Akbarabad -1 acres
  CC2: Mongarpur -0.90 acres
 PPC 3. Budhana -18.43 acres
  CC3: Kheri Kharmu- 0.58 acres
  MCC1: Thana Bhavan MCC2: Kairana
 PPC 4. Devprayag -1.72 acres
 PPC 5. Kotdwar -1.35 acres
  MCC1: Kanti MCC2: Landsdown

Strong backend linkages with the villages through 5 CCs, 5 PPCs and 8 MCC have been planned based on the production, production potential and seasonality of the different kind of the raw material. At present it is expected that at least 80% of the total raw material will be sourced though the backward linkages of the PFHPPL while rest of the raw material which is not grown in Uttarakhand and the area of influence of MFP will be outsourced as per sourcing economies. Strong backward linkages would be established by involving farmer groups/traders and federating them into appropriate entities. The backward department/section planned at PPCs and coordinating with CCs and CPC will be primarily responsible for procurement of produces from the CCs. Each collection center will consist of 8-10 growers associations and each association is consisting of 10-25 farmers.

Farmers Associations – the Promoters of PFHPPL have strong relations with thousands of farmers and hundreds of Self Help groups (SHG), Village Panchayats in all the fruits and vegetables growing villages surrounding the CCs. 
Various groups already entered into agreements and given consent and are supplying their material to the PFHPPL. 

SHG Based Approach: First Co-Operative Model (Ujjali, Uttarkashi)

  Patanjali Krishi Swyam Sahayata Samuh (PKSSS)
  Patanjali Mahila Swyam Sahayata Samuh (PMSSS)
  Approx 100 SHGs formed and successfully working in the Gomutra, Apple collection, computer training and other welfare work like awareness of health and healthy /Swadeshi Products. 

Contract Farming and Corporate Farming – In addition to the above, farmers of the area are entering into contract farming and corporate farming. 

Association with govt. organizations and other NGOs: Patanjali has entered and willing to enter in to contracts with State Medicinal Plant Board, Local Mandi Parishad and Horticulture departments for proper coordination with PFHPPL infrastructure of backward linkage.